Financial and Managerial Accounting continuously evolves to meet the needs of today's learner. This edition's new structure is based on research about how to deliver content to students and how to mirror the way instructors have told us they teach.

Kế toán quản trị được đánh giá là ấn phẩm dẫn đầu thị trường, được hàng triệu sinh viên, học viên tin tưởng sử dụng suốt nhiều năm. Những điểm cốt lõi của Kế toán quản trị được gói gọn trong ba từ: thực tế, chính xác và rõ ràng.

Cuốn sách Kế toán quản trị gồm 12 chủ điểm quan trọng cùng cách truyền đạt súc tích, dễ hiểu đem đến một góc nhìn vừa bao quát, vừa chi tiết nhưng cũng rất thực tế cho người đọc về kế toán quản trị.

Laying out the scope of ERP Systems implementation, this book explains the competitive advantages of using ERP Systems

The goal of Thomas and Maurice’s Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms

Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.

This popular guide includes eight full-length case studies that allow students to take on the role of a manager in a variety of situations and solve practical problems through economic analysis of real-world data.

Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents.

Study the role of marketing for customers, businesses and society. Marketing strategic plan. Assess opportunities in the changing marketing environment. Demographic, behavioral aspects of global consumer marketing. Improve decisions based on marketing intelligence. Plan for products and services. New product development and management. Distributing customer service. Strategic plan for retail, wholesale products...

The book Managerial Economics is the most current text available, encouraging students to see beyond the equations and graphs to the general precepts, such as marginal analysis and backward induction. Its new content draws on dozens of contemporary case studies, inviting students to apply problem-solving skills and to reflect on real-world economic decisions.